WHAT YOU'LL NEED TO HAVE • Deep knowledge of Paid Media • Broad knowledge of integrating Paid, Owned and Earned media • Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing • Broad knowledge of marketing technology • Broad knowledge of IKEA concept, brand objectives, values and vision • Broad knowledge of IKEA tools, processes and cycles • Broad knowledge of Group strategies, priorities and business planning process • Good knowledge of change management methods and tools as well as stakeholder management • Broad knowledge of the IKEA multichannel reality and online customer behaviours • Broad knowledge of operational plans and goals as well as follow up on KPIs YOUR RESPONSIBILITIES • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing • Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process • Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar) ABOUT THIS WORK AREA We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.